For information on my coaching service for freelancers copywriters, visit:
For information on my own copywriting, consulting and speaking services, visit:
Nick Usborne's How to Write Your own Money-Making Websites Program.
Create a second source of income for your family that will always be there...month by month and year after year. Find out how...
Be careful how you start your sentences.
A Web Copywriting Tip by Nick Usborne
I have a bad habit as a writer. I think it stems from my years writing direct mail.
All too often I begin a new sentence or paragraph with the word "And". I also use connecting phrases like, "In other words..."
This probably worked well for me in my days of writing direct mail letters. One of the key skills with direct mail is to keep the flow going, at any cost. Using connecting words and phrases between paragraphs can help.
The same must be true online, to some degree. But I find in my online writing, when I come back to a piece after letting it sit for a few hours, those connecting phrases jump out at me and feel wrong.
So I do some quick editing and find that my second draft is almost always sharper and more direct.
That's my bad habit. What's yours?
In particular, look at the words you use at the beginning of sentences and paragraphs.
If you use connecting phrases, do they help? Are they relevant? Or do they actually slow the reader down?
Remember, by their nature, connecting phrases are generic.
You are adding some padding to the beginning of the sentence.
Is there a more direct and specific way to start that sentence?
Back to the Web Copywriting Tips Page...
NEW... Nick Usborne's How to Write Your Own Money-Making Websites program.
The most reliable and certain way to make money online is to write an information-rich website on a topic that already interests you.
No hype. Not get-rich-quick. This approach and program shows you how to create a second source of income for your family that will always be there...month by month and year after year.
Read the review of Nick Usborne's How to write your own money-making websites program...
Nick Usborne's Million Dollar Secrets to Online Copywriting
A professional-grade course on writing for the web. This 75,000-word course covers the full complexity of writing for the web, and is ideal for freelance copywriters, entrepreneurs, webmasters and in-house web writers.
Learn more about Nick Usborne's Million Dollar Secrets to Online Copywriting course...
Sign up for the Excess Voice Newsletter and get this 35-page Guide FREE.
Writing For the Web #1
7 Challenges every Writer and Copywriter faces when writing for the Web
Sign up NOW and I'll send you the link where you can download this 35-page guide...
(Your email address will be used only for the purpose of sending you this newsletter, and you'll be free to unsubscribe at any time.)
