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Review: Search Marketing Benchmark Guide 2008, from MarketingSherpa.

First, let me say a few words about who this report is for, and who it is not for.

If you are a copywriter looking for tips on search engine copywriting, this probably isn't for you.

If you are a very small company spending $100 a month on PPC and other search marketing tactics, this probably isn't for you either.

But if your company invests in search engine marketing as an important element in its overall online marketing strategy, this report is definitely one you should get.

It is an industrial-strength guide to what's happening in the world of search marketing today. A lot has changed over the last 12 months, since MarketingSherpa published the 2007 edition. The 2008 edition has been newly researched and rewritten to reflect the best practices right now.

As with all MarketingSherpa guides, it is fat with data, in the form of charts, tables, heatmaps and more.

All the data is taken from current research….with some fascinating insights into new media search, like video and mobile.

(One of the reasons I have so much respect for these MarketingSherpa guides and reports is that the editors draw data and other information from such a broad range of sources. This approach delivers a result that is both reliable and rich in detail.)

Here's what you'll learn…

Well, here is some of what you'll learn. You can get a more complete listing on the MarketingSherpa information and sales page.

- You'll learn about how much companies are spending on search marketing, how they are allocating their budgets, and how their spending patterns are changing.

- You'll learn about visitor search and shopping behavior. Is visitor behavior changing? What impact does the position of your listing or ad have on results? And does the length of urls in organic search results really make a difference? (Yes!)

- You'll get insights into their reasoning and struggles when companies decide whether they should handle their search engine marketing in-house, or outsource it.

- You'll learn a ton about the latest data on both the primary and secondary search engines. Plus you'll get new data on search engine CPC, PPC performance and click fraud.

This list could go on for pages. My point is that this guide is comprehensive. It covers all the bases.

It is 275 pages in length. It contains 184 charts and 10 eyetracking heatmaps.

And it draws information and commentary from a survey of over 3,000 search marketers.

In other words, if your business depends on SEM, this guide is the industry benchmark, and you need a copy.

Final note: If you click on the link below and purchase a copy of this guide before January 31, 2008, you'll be given a 10% discount on the purchase price. This offer is exclusive to Excess Voice readers.

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