Writing Quality Content...Even for an Audience of One

Here’s a question for you. If you are writing a newsletter for a new web site, and you have only one subscriber signed up so far...are you writing quality content from day one?

Or if you are writing an article for that new site, in the knowledge that maybe half a dozen people will find it and read it, how much effort will you put into the article?

Or maybe you are writing entries for a new blog, knowing it may be weeks or months before you build any kind of readership. Will you write a new entry every day? Will you dig deep and make sure every entry had real value?

On the face of it, it’s just not worth the time and effort.

What kind of return can you expect from all the time you spend?

How can writing quality content possibly be a good use of your time?

It’s not about the size of your audience...

On the face of it, it may seem like a tough question. After all, if you are billing your time at $75 an hour, for instance, you might be better off spending three hours on some billable work, rather than on a newsletter for a small handful of readers.

But in the end, it’s not a tough question at all.

If you are writing a new newsletter, or an article for a new site, or an entry for a new blog, it is essential you deliver your very best work.

You may have a very small audience at the beginning, but all the same you are establishing your reputation, right from the very beginning.

The quality of the content you create will build the foundation of everything that follows.

Consider it sweat equity

When you launch a new newsletter, site or blog, the cost of actually getting started is very low compared to an offline publication.

Instead, you have to invest time.

And you have to invest a very high quality of time.

Those first articles or blog entries will become part of your archive of content. Only one person may read them when you first upload them, but thousands of people might read them over the months and years to follow.

In fact, when you are writing to that first, small audience, the quality of your content is more important than at any other time.

Those first pages or blog entries will set the foundation of how you are known and perceived.

They will either stimulate interest and discussion, or not.

They will result in a flurry of inbound links and tags, or not.

Look at it this way: You’re not just writing for the small audience you have right now. You’re writing for everyone who will ever visit and read your site or blog in the future.

Writing quality content should be a priority from the first word forward.

Resource Reviews:

Michael Masterson's Accelerated Program for Six-Figure Copywriting

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Secrets of Writing for the Business to Business Market

There are 8 million business-to-business companies out there. And they all need good sales copy. The opportunity in B2B copywriting is huge, and this 350+ page course tells you everything you need to know about getting your own slice of the market. Read my review and find out how...

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